Sunday 3 January 2016

Are you addicted yet?

Nooo? Yeaah, you think so. What is the highest income industry in the world? Weapons? Drugs (either illegal or prescripted)? Sluts, sex, porn, etc.? Hell no. These are only tiny slices of the big cake. Not every human spend money for them on a daily basis. Especially 3-6 times a day. FOOD is the correct answer. How on Earth the addiction comes onto this picture? First, let me clear the pic on what addiction means. It is such a habit that binds you to sumtin which is not necessary to stay alive or specifically pernicious to your existence. You may know it is not good for you, may not. Doesn't matter. You can't change the fact, that you hooked on that material or act. Let's have a look on this picture from the sight of the food industry owners and stakeholders. How you can increase your income when all the expenses are already at the bottom of a toad, without raising the prices? Raise the consumption! Ok, but what if people don't want to eat more. Addict them. Research the essence which can hook them. Add it to their diet. Switch off the receptors what can stop them to feel replete. Even stimulate them to feel great after those foods and choose them again. Feel more palatable then their own homegrown ones. Choose the processed ones over the homemade. How you can accomplish this? To hook them. To take the free choice out of their pocket. Otherwise they might not pick your stuff. How you can execute such a complex task, especially when you don't want to raise the expenses, by adding more artificial flavour or enhancer to your products? Try to find the substance which will make your job. Always work smarter, not harder. So, give some money for biochemical research. Hah, voilá! Hormones. You don't even have to add more stuff to the food. Just fuck the hormones and their receivers up in people's body and you're done. How you can push them further? Reward them. No, not with buying sumtin for them, spending more money on them. Do it inside them. And they shall feel they need more from your food. I'm talking about Dopamine, Leptin and Insulin and their functions in human body. Now you can make the food even out of shit, cheap as dirt, they will eat it. Doesn't matter they gonna be fucked up medically by their forties. You can bag a fortune via Health Care too. Isn't it beautiful? You've just doubled the pleasure. You see, just because you can buy a 64 oz. soda pop for 1.50$ at the corner or you can exchange Abraham for a two pounds lasagne in the nearest supermarket it does not mean those vendors want the best for you. 1.5 billion overweight or obese people are my witnesses. How about you, my luv? Are you addicted yet? ;)